Although blogs do not directly generate revenue for a small business, it is very important that there is one present and linked to the official domain name of the firm. This is because the blog is always a cost-effective method of promoting a company, improving online presence, and a way to increase industry authority. Blogs are still important so you need to invest in a proper content marketing strategy.
How do you improve your small business blog?
The truth is there are so many things that you can do. However, when looking just at the basics, here are the important tasks you need to go through.
Analyze The Blogs Of Your Competition
Every single business needs a USB (unique selling proposition). How can you find it? A great place to start is to analyze your competition to figure out what differentiates you. You can apply this for the business and for the blog. As you analyze other blogs, make sure you pay close attention to formatting, content style, keywords used, topics covered, user experience, website design, and user interaction.
Since you are analyzing your competition, Social Media Tomorrow recommends that you should analyze the social media presence of the competition, specifically how blog posts are promoted.
Focus On Target Demographics And Identify Goals
You should never blog without knowing what your goals are. Then, you should not write a blog post if you do not know who you are writing it for.
Start by identifying the identity of the brand that you promote through the blog. Is it serious or more humorous? Is it transparent or more diplomatic?
After figuring out what you want to do with the small business blog, it is time to identify the perfect target demographic. Learn all that you can about the potential customer and plan the content as thoroughly as you can.
Publish In-Depth Resources
One of the biggest mistakes you could make when it comes to small business blogging is creating blog posts just to publish some content. Remember the fact that creating high quality content takes time. You have to build really good in-depth blog posts that offer true value for the visitors. Basically, if you manage to create a blog post that offers true value, potential and current customers will remember.
A blog post does not need to necessarily convert into a sale. You need to think about the long term and publish content that is as great as it could possibly be.
Focus On Promoting Blog Posts
Last but certainly not least, you can write the best possible blog posts and not have any use for them in the event that they are not promoted. At the end of the day, you need to get people to see what you publish. This is why a part of your budget should be set aside for promotion purposes.
Obviously, the best promotion option available for blog posts is social media because it is widely available and very effective, even with minor financial investments. Besides this, you can try anything else that you can think about, ranging from working together with industry leaders to buying regular ads. Just use what makes sense so you can promote the content you create.